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How to define your ICP for a campaign (MA)

3 min. readlast update: 04.07.2026

ICP definition

Use the filters below to set your campaign audience. A preview of matching prospects will appear on the right once you hit Apply.

  1. Prospect Filters

These filters help you narrow down the individuals you want to reach:

  • Job title: Target specific roles or functions within a company (e.g., Head of Sales, Chief Executive Officer, CFO). This is critical for reaching decision-makers.

  • Seniority: Filter prospects by their level of experience or organizational hierarchy (e.g., VP, Director, C-level).

  • Prospect location: Segment individuals by their current geographic location, which may differ from the company headquarters.

  • Prospect department: Filter prospects by the department they work in (e.g., Sales, Marketing, Engineering).

  • Job experience: Filter based on the prospect's years of professional experience.

  • Profile description: Target prospects based on keywords found in their LinkedIn profile description.

  • Decision Maker: Toggle this on to narrow the results exclusively to contacts with decision-making power.

  • Started position after: Filter prospects who started their current role after a specific date — useful for targeting recently onboarded leads.

 

     2. Company Filters

These filters help you define the type of companies you want to target:

  • Override all other company filters: Enable this toggle to prioritize this campaign's company filters over any filters set at the profile level.
  • Company domain: Target prospects from specific companies by entering their domain (e.g., company.com).
  • Company Lookalike: Use your best-fit customers to automatically find other similar companies to target.
  • Company headcount: Filter prospects based on the size of the company (e.g., number of employees) to ensure scale and relevance.
  • Headquarters location: Segment companies based on where their main office is located.
  • Industry tags: Target companies operating in specific sectors or fields (e.g., Cybersecurity, Financial Services, Retail).
  • Annual revenue: Filter companies by their annual revenue range.
  • Technologies: Target companies that use specific tools or technologies (e.g., Salesforce, HubSpot).
  • Department size: Filter based on the size of a specific department within the company.
  • Keywords: Target companies based on specific keywords found in their profile or description.
  • Funding: Filter companies by their funding stage or total funding raised (e.g., Seed, Series A, Series B).
  • Website traffic: Target companies based on their estimated monthly website traffic volume.
  • E-commerce: Filter companies that operate in the e-commerce space.
  • Year founded: Target companies founded within a specific time range.
  • Location count: Filter companies by the number of office locations they have.
  • Mobile apps: Target companies that have mobile applications.

 

💡 You can also copy the ICP from another campaign using the Copy from button.

 

This is what a well-configured ICP looks like:

Once your filters are set, click Apply.

  • Preview Samplead will show matching prospects on the right. If you spot poor matches, adjust your filters before moving on.

Useful Tips and Best Practices

By applying ICP per campaign, you can experiment with different audiences and sequences.

Experimentation Strategy

  • ICP A/B Testing: Create separate campaigns to test different audience segments:
    • One campaign targeting Director titles.
    • Another campaign targeting Managers.
    • A campaign for North America and another for Europe.

💡 Time-Saving Tip: Use the Copy From function in the ICP section to duplicate a previous campaign's audience setup — then tweak just the one variable you want to t

 

 

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