What are Existing Network and Re-engagement Campaigns for Prospects You’re Already Connected To

Maximizing Value

These targeted strategies are designed to extract the full potential of your professional network. By nurturing established relationships through Existing Network Campaigns or reviving stalled opportunities with Re-engagement Campaigns, you can generate new business from the connections you already own.

What is an Existing Network Campaign?

An Existing Network Campaign targets individuals who are already connected to your profile but have not received a previous sequence. It targets your existing LinkedIn connections that were established before using Samplead.

What is a Re-engagement Campaign?

A Reengagement Campaign targets prospects who are already connected and have initiated a sequence but never responded. This approach is most effective for prospects who have been in a holding pattern or have not replied to any message in at least 30 days.

How it works

Targeting and Audience:
- Existing Network: You define the audience by uploading a CSV file containing your current connections. This targets the broad list of people already in your network.
- Re-engagement: You define the audience by identifying prospects who started a sequence and connected but never responded. You move these specific prospects from their old campaign.

If you want to know how to download your connections list and upload it to Samplead, click here for the complete guide.

Bypassing the Bottleneck: Both campaign types operate independently and do not use your daily connection request limit. This ensures they do not take bandwidth away from your trigger-based outbound.
Messaging Strategy: Both strategies often use the Custom Message option. This option allows a typically generic and non-intrusive message, often used to share a new value, such as an article or an event invitation.

Key Benefits

Higher response rates and conversions: Personalized messages sent to existing connections are more likely to get a response and convert into customers, because trust is already partially established.
Stalled Conversations: It enables you to re-engage prospects who are connected but have not responded, effectively nurturing relationships that may have gone dormant.
Maximizing Return on Effort: You have already invested resources in identifying, approving, and connecting with these prospects. Re-engaging ensures you extract the full potential from your existing connections.
Overcome Timing: This strategy captures opportunities missed solely due to bad timing, effectively cycling lost leads back into your active pipeline.