Understanding the two types of campaigns in Samplead is essential for effective campaign creation and optimizing your outbound performance.
What is a Campaign?
An outreach campaign is an organized sequence of messages designed for outbound prospecting. It uses a specific copy strategy and may include multiple follow-up messages sent at set intervals.
Samplead's two campaign options:
-Trigger-Based Campaigns
-Custom Campaigns
Overview
Trigger-Based Campaigns
Trigger-based outbound is Samplead’s core strategy. It lets you reach prospects with timely, personalized connection request messages - leading to higher connection rates and more conversations.
In this type of campaign:
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Samplead monitors the web using the defined ICP and keywords.
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When a relevant signal or prospect is found, the system suggests the prospect with a trigger-based message.
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Each prospect receives a tailored connection request based on the origin trigger.
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Messages can be edited when approving the prospect suggestion.
Custom Campaigns
Custom campaigns use a fixed connection request message, which is sent to all prospects assigned to this campaign.
In this type of campaign:
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Excellent for event outreach, for example, inviting prospects to a webinar or to connect prior to a conference
- Can be used for a targeted list
Strategy: Moving Prospects for Higher Relevance
If you have prospects in a Custom Campaign but prefer to reach them with a personalized touch, you can move them back to the monitoring pool.
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Action: Select "Monitor for another trigger".
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Why: This tells Samplead to stop the fixed-message flow and start scanning the web for new activity (job changes, posts, etc.).
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Frequency: The system will re-scan every three weeks until a fresh, relevant trigger is found.
The Result: You transform a "cold" custom outreach into a high-impact, trigger-based conversation.
Next Steps
Ready to build your campaign? Read our step-by-step guide on How to set up a campaign to start targeting sharper audiences today.