What are the campaign types in Samplead? (MA)

1 min. readlast update: 03.30.2026

What are the campaign types in Samplead?

When creating a campaign, you'll choose between two types:

1. New Prospects: Targets people you're not yet connected with on LinkedIn. Samplead suggests prospects based on your ICP and sends personalized, trigger-based messages. 

2. Existing Network: Targets people you're already connected with.

Use this for:

  • Prospects from before Samplead that match your ICP
  • Re-engagement campaigns with past prospects

 

Not sure which type to choose? Check out How to set up a campaign to see the full flow, or How to define your ICP to refine your targeting.

 

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